Sustainability in the Virtual World:
Logging On and Linking In for Business Development
Presented by Sonny Cohen, Duo Consulting; Aaron Reiter, Baker & Daniels, and Alycia Sutor, Akina Corp.
The quality of relationships a professional has and maintains has a direct affect on his or her ability to build a strong book of business. Historically, these relationships have been "invisible." The advent of social networking can make those relationships visible to anyone. Social networking tools are playing an ever expanding role in building authentic relationships, whether they are in the social or business context.
However, many attorneys have not fully understood the value of building a strategic online social network. This Breakout will provide best practices on introducing the concept of social networking to attorneys and tools on how to get attorneys started online to expand their networks for the specific purpose of complementing existing business development strategies.