Designed for all legal marketing professionals, this track includes four enriching sessions conducted by leaders in personal and professional development.

Morning Break-Out I:
Difficult Conversations: How To Be Effective Without Intimidating or Caving In
Paula Giovacchini, Gio Group, Inc.

Do you find it difficult to point out potential problems in a positive way? Do you stand up for yourself, sometimes at the expense of others? Or, do you back down easily to avoid conflict?

Relationships in the workplace naturally and frequently move through various phases. Learn a Positive Confrontation approach and practical skills for handling difficult conversations with courage and confidence. You will learn how to notice and address “pinches” which are minor irritants before they turn into “crunches” which typically involve strong reactions. Positive Confrontation provides skills for solving problems to get the best result, while keeping a pulse on preserving the relationship.

Morning Break-Out II:
Writing Memos and Reports that Enhance Your Status and Advance Your Career
Rick Skwiot, ScribbleScribble.com

While every in-house communication you write has an overt business purpose—to inform, persuade, explain, etc.—it also impacts you personally, by showing your competence to the people who set your salary and decide your future. And it’s a tough audience: attorneys who write arguments for a living, for high stakes.

But the stakes are high for you as well, in everything you write: your professional future. By learning how to make yourself look good in print, you’ll be more likely to succeed on the job—and build a portfolio that can help you land your next one.

Afternoon Break-Out I:
Internal Selling: Marketing Yourself from the Inside Out
Deb Knupp and Tracy LaLonde, Akina

As a legal marketer, have you ever experienced the deflation of having a great idea go nowhere? Have you ever had an attorney or team say "yes" in a meeting to a new idea or project and found yourself as a "team of one" when it came to actual implementation? Have you ever wanted to be considered more strategic and value-added to your firm or your firm’s clients?

“Sales” is the natural outcome of an authentic relationship. Authentic relationships are built when you are able to solve real problems that need solving. Internal Selling - Marketing Yourself from the Inside provides legal marketers with best practices for internal selling and teaches:

• How to leverage the critical success factors of external selling to increase internal credibility and persuasiveness
• How to generate genuine buy-in to new ideas and projects
• How to elevate marketing’s relationship status with attorneys and key firm stakeholders by developing internal relationship maps

Afternoon Break-Out II:
Advanced Facilitation Skills
Anne Gallagher and Merry Neitlich, Extreme Marketing