Presented by Chris Kraft, Hubbard One

The legal marketing industry is not unique in that knowing your product is crucial. But what happens when you’re new to the industry and your product is a person, not an object, and what you offer is replicated by your competitors? In this presentation, we’ll get to know your product and examine what innovative strategies and tactics some firms are using to set their product apart from the competition and stay within budget. In particular, we’ll explore how web communications, service delivery, targeted marketing and branding play critical roles in creating points of differentiation. We’ll also examine how other industries face this problem and leverage real client case studies.