Continental Breakfast

Keynote and Q&A
"Going Green: What You (and Your Firm) Can Do"
Alvidas Jasin, Director of Business Development, Thompson Hine LLP
Assistant District Manager, The Climate Project

• With sustainability and corporate responsibility now an important part of so many clients' strategic agendas, many law firms are looking for ways to "go green." Successful green initiatives involve all departments - office administration, IT, HR, Finance, Library, Marketing - and all levels of staff, paralegals and lawyers. This session will provide an overview of the causes of global warming, plus some of the best "green" practices from law firms.

Morning Coffee Break in Exhibit Area

Morning Break-Out
Select one of the following sessions:

• Building and Managing Your “Platinum Accounts”
• Green is Good, but Sustainability is the Goal
• Networking ROI: Understanding the Return on Investment for Legal Marketers and the Lawyers You Help
  
• The Green in Client Feedback: Making Changes that Clients Love and Lawyers Embrace
• The Proper Care & Feeding of In-House Counsel

"State of the Association" Presentation and Networking Lunch

sponsored by

Dessert Break in Exhibit Area

Afternoon Break-Out I
Select one of the following sessions:

• Getting To Green – A GPS for Your Program
• High Impact Marketing on a Low Impact Budget
• Legal Marketing & Corporate Social Responsibility: How to Turn Green Initiatives into Big Green for Your Firm
• Leveraging Your Brand Message and Investment*
  * with shrinking budgets and less staff

Afternoon Break in Exhibit Area, including Networking for Prizes Drawing

Afternoon Break-Out II
Select one of the following sessions:

• Evergreen Communication Styles for Lawyers and Marketers
• Green Marketing: The Four R's (Reduce, Reuse, Recycle, Rethink)
• Marketing in the Legal Industry: Differentiate or Die
• Marketing Research Can Be Murder
• Sustainability in the Virtual World: Logging On and Linking In for Business Development