Presented by Tea Hoffmann, Baker Donelson

Baker Donelson’s BakerGreen Initiative is not only an essential part of Corporate Social Responsibility and smart business management, but is a means of connecting with and appealing to clients. Though law firms are not usually subject to the guidelines of CSR, their clients are. Legal Social Responsibility is the next big trend in legal marketing. By acting as a socially responsible organization, from being green to doing pro bono work and adopting some of the measures of CSR, firms will be fortified in their perpetual efforts to be better connected to and more in tune with what drives their business – their clients.